WHAT’S POPPIN’ ON SOCIAL: JULY 2025
Petty audios. Flashy transitions. Chaotic behind-the-scenes.
JULY’s trends are not here to play. 😮💨🔥
If your content’s been feeling a little “meh,” this is your sign to stop scrolling and start posting smarter. We’ve rounded up the Reels and TikTok trends that are actually worth your time — plus, how to use them like a pro (no guesswork needed).
So if you're done chasing the algorithm and ready to ride it... let’s get into what’s trending this month — and how to make it work for you.WE UPDATE THIS BLOG POST EVERY WEEK SO BE SURE TO CHECK BACK TO FIND THE LATEST TRENDS!
LET’S GET INTO THE TRENDS…
WHO SAID THAT?
HERE’S HOW IT WORKS
→ Start by casually saying your hot take without looking at the camera.→ Then, snap your attention to the camera and say, ‘‘Who said that’’ (spoiler: it was you, obviously). WHY IT WORKS
It’s unexpected, relatable and made to be shared in the group chat. HOW TO USE IT FOR YOUR BIZ
Share niche truths your audience will instantly relate to:→ ‘‘Not every email needs an instant reply.’’→ ‘‘Yes, we judge abandoned carts.’’→ ‘‘Not every post needs to go viral.’’Keep it playful, keep it real - it’ll land. 
SOMETHING TO TAKE THE EDGE OFF
HERE’S HOW IT WORKS
→ Show your product as “something to take the edge off.
→ People hold it like a cigarette (iced coffee, wine, etc.) for a cheeky, dramatic vibe.WHY IT WORKS
It’s playful, super relatable, and feels effortless. Makes your product look like the go-to guilty pleasure.HOW TO USE IT FOR YOUR BIZ
Position your product as that little luxury or fix.
→ Coffee? Easy.
→ Wine? Obvious.
→ Candles, cookies, skincare? Get creative.
Text overlay
“Something to take the edge off” and done.
I’M A MOMMY
HERE’S HOW IT WORKS
→ Use the trending audio.
→ Show off different versions of your product (or services) for each line of the audio.WHY IT WORKS
It’s cheeky, fun, and scroll-stopping. It lets you show off multiple offerings while keeping it relatable.HOW TO USE IT FOR YOUR BIZ
Use this to highlight different tiers of your products/services:
→ “I’m a mom” = Everyday go-to product
→ “I’m a mommy” = A best-seller or luxe upgrade
→ “I’m a mamacita” = Your boldest, most fun product
PROBABLY NOT THE ANSWER BUT...
HERE’S HOW IT WORKS
→ Show yourself indulging in something small (coffee, shopping, etc.)
→ Add the text overlayWHY IT WORKS
It’s playful, relatable, and taps into that little treat energy—making your product feel like the ultimate comfort fix.HOW TO USE IT FOR YOUR BIZ
Frame your product as the go-to “pick-me-up.”
→ Coffee, skincare, baked goods? Easy.
→ Digital products, merch, anything fun? Perfect fit.Text overlay
“The answer to my problems probably isn’t {product/service} but let me double check.”
