WHAT’S POPPIN’ ON SOCIAL: NOVEMBER 2025

Quick energy. Playful formats. Effortless product moments.

November’s trends are serving fun, cheeky, and seriously watchable energy. 😏✨

This month’s trends are clever, playful, and impossible to scroll past.

It’s time to mix things up. Experiment with different formats, add cheeky twists, and drop in quick, scroll-stopping moments that keep your audience engaged, entertained, and coming back for more every time.

So if you’re gearing up for the busiest stretch of the year… let’s get into why these trends work and how to make them yours. 🔥✨

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LET’S GET INTO THE TRENDS…

WARMING UP FOR THE HOLIDAY SEASON

HERE’S HOW IT WORKS

Businesses are showing their teams “warming up” like athletes before a big game: stretching, high-fiving, doing quick preps. It’s a fun way to say “we’re ready for what’s coming.”

It’s light, energetic content that captures the feeling of gearing up for long days, big crowds, and all the behind-the-scenes hustle.

WHY IT WORKS

Customers love seeing the people behind a brand, especially when things get busy. This trend gives you a chance to show personality, teamwork, and excitement while building anticipation for your holiday offers or events.

HOW TO USE IT FOR YOUR BIZ

• Short clips of your team getting ready for the season: setting up displays, organising stock, or doing a quick stretch before opening.

• If you’re a one-person business, show your version: do push ups with the… 

• Add upbeat or workout-style audio to tie it together.
  

  Great for:

• Retail stores getting ready for Black Friday offers and crowds.

• Salons, cafés, and bakeries preparing for holiday traffic.

• Service-based businesses setting up for event season.
  

Keep it light and fun. It’s about the energy your business brings this time of year.

APOLOGY STATEMENT

HERE’S HOW IT WORKS

Brands create a fake “official apology statement” announcing that a product or service is causing unexpected (but very positive) side effects. It’s a playful way to highlight benefits without sounding salesy. The post ends with a lighthearted “we’ll continue to improve” or “we’re sorry… kind of.”

WHY IT WORKS

It’s fun, attention-grabbing, and memorable. The format hooks viewers, makes them laugh, and reminds them why your product works.

HOW TO USE IT FOR YOUR BIZ

• Start with “Official Apology Statement.”

• List the “issues” your product is causing: customers becoming obsessed, returning too often, noticing visible results, recommending you nonstop, or making repeat purchases.

• End with a cheeky “we’ll continue working to improve” message.

  Great for:

• Cafés and food businesses

• Boutiques and gift shops

• Beauty, wellness, and lifestyle brands

Keep the tone playful, dramatic, and a little over-the-top. That’s what makes the trend perform.

WHAT I WORE/USED RECENTLY

HERE’S HOW IT WORKS

A clean, minimal way to show style and product details. Businesses film short clips wearing an outfit or using a product. No face, just the clothing or product. Then they add a small cutout of a full-body photo in one corner for a polished finish.

WHY IT WORKS

It’s visually satisfying, simple to shoot, and keeps people watching until the end. It shows your product in a natural way, helping customers imagine it in their own lives.

HOW TO USE IT FOR YOUR BIZ

• Record quick outfit recaps or styling ideas featuring your latest arrivals.

• Highlight your team’s favourite looks or weekly bestsellers.

• If your business is beauty or wellness, turn it into “What we used recently” with your products.

• Keep transitions smooth and pacing steady.
  
  Great for:

• Fashion and accessory boutiques

• Beauty, skincare, and wellness brands

• Lifestyle stores

Keep it clean and effortless. It’s all about letting the product speak for itself.

THE SHARPIE KICK

HERE’S HOW IT WORKS

Someone winds up to kick the cap off a Sharpie, but instead ends up grabbing the marker, and ‘writing’ a message inviting people to visit the shop, check out an offer, or start shopping.

WHY IT WORKS

It builds tension, delivers an unexpected twist, and fits perfectly into TikTok and reels humour. The playful reveal keeps viewers watching and makes your announcement more memorable.

HOW TO USE IT FOR YOUR BIZ

• Share announcements like product drops, restocks, or seasonal offers

• Use the kick as the setup and the “foot writing” as the punchline

• Keep it tight, surprising, and fun to rewatch
  
  Great for:

• Retail shops

• Beauty, wellness, and lifestyle brands

• Any business making a playful announcement

Light, weird, and impossible to scroll past. Perfect for attention-grabbing moments.

SINCE YOU HAVE TIME TO SCROLL

HERE’S HOW IT WORKS

You open the Notes app on your phone and show a simple message that reads something like “Since you have time to scroll, you definitely have plenty of time to…” followed by your call to action. It’s effortless, quick to make, and the punchline lands because it feels playful and a little cheeky.

WHY IT WORKS

It’s relatable, low effort, and immediately hooks viewers because everyone has been caught mindlessly scrolling. The format feels casual and conversational, which makes your message more likely to stick.

HOW TO USE IT FOR YOUR BIZ

• Invite viewers to check out your shop, visit your location, or book a service

• Use the fill-in-the-blank format to highlight offers, new arrivals, or reminders

• Keep the tone light, friendly, and a little teasing
  
  Great for:

• Service-based businesses

• Beauty and wellness brands

• Retail shops looking for quick engagement

Simple, cheeky, and perfect for days when you want results without a full production.

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