THE SOCIAL EDIT: MAY
Familiarity. Cultural callbacks. Shareable moments.
You’ve probably seen this already.
Someone recreating The Devil Wears Prada to make a contrast instantly obvious.
A simple “where is this from?” post that ends up saved as a reference, not just watched.
A creator turning everyday struggles into a “top 5 horror movies” list that feels a little too accurate.
May’s content is full of familiar references, cultural moments, and formats people are naturally drawn to.
These trends tap into things people already recognise, which makes them engage without overthinking it.
From formats that turn simple posts into saved references, to content that shows not just the outcome but the thinking behind it, these are the ones owning the feed right now.
The best part? They’re easier to execute than they look.
Here’s what’s working, and how to make it work for your brand:LET’S GET INTO THE TRENDS…
DEVIL WEARS PRADA ENERGY
HERE’S HOW IT WORKS
Two contrasting looks.
One polished, styled, intentional.
The other basic, chaotic, or completely off.
Creators recreate the iconic dynamic using a trending sound, exaggerating the difference between the two.
WHY IT WORKS
Contrast is one of the fastest ways to grab attention.
This format makes the difference instantly clear.
It’s visual, dramatic, and easy to understand in seconds.
HOW TO USE IT FOR YOUR BIZ
Show “before vs after” transformationsCompare styling vs no stylingPosition your product as the upgradeUse humour to exaggerate the contrastGreat for:FashionBeautyHair & aestheticsService-based brandsBefore-and-after transformations
If your product creates a difference, make it obvious.
MY TOP 5 HORROR MOVIES
HERE’S HOW IT WORKS
Brands or creators list “their top 5 horror movies.”
But instead of actual movies, it’s their struggles.
Things their audience instantly recognises.
It’s relatable, slightly exaggerated, and very specific.
WHY IT WORKS
It flips a familiar format into something personal.
People don’t just watch it.They see themselves in it.
That’s what makes it shareable.
HOW TO USE IT FOR YOUR BIZ
Turn your audience’s pain points into the “list”Keep it specific to your nicheMake it about them, not youLean into humour and honestyGreat for:Service-based brandsAgenciesCreatorsFounder-led brands
The more specific it is, the more it connects.
“THIS LOOKS SO COOL, WHERE IS IT FROM?”
HERE’S HOW IT WORKS
Fast-paced clips show products, outfits, or objects with a simple line:
“This looks so cool, where is it from?” Then the video loops back.
Each clip is repeated, this time with screenshots showing exactly where to buy it and how much it costs. It turns curiosity into clarity.
WHY IT WORKS
It does two things at once. It creates intrigue first, then delivers value.
People watch because it looks good.
They save because it’s useful.
That combination is what drives performance right now.HOW TO USE IT FOR YOUR BIZ
Show multiple products in a fast sequence before revealing detailsUse screenshots to make pricing and access feel realTurn your content into something people can reference laterThink like a shopping list, not a campaign Great for:Fashion & accessoriesBeauty & skincareHomeMulti-product brands
Make your content something people don’t just watch, but keep.
INSPO → REALITY
HERE’S HOW IT WORKS
Start with a visual reference: colours, textures, a mood, a place.
Then translate it into something tangible. An outfit, a product, a space, a campaign.
It’s not just showing what you made. It’s showing how you think.
WHY IT WORKS
People don’t just want products anymore. They want taste.
This format positions your brand as someone who understands aesthetics and can execute them.
It builds authority without needing to say it.
HOW TO USE IT FOR YOUR BIZ
Pull inspiration from outside your categoryMatch colours, tones, or textures to your productShow the transition from abstract to realLet the visual do the storytelling Great for:Fashion brandsBeauty brandsJewelryInterior & lifestyleCreative brands
Show the thinking behind the output, not just the output.
THE “STAGES” FORMAT
HERE’S HOW IT WORKS
Break a project into four layers:
Who’s behind it
What inspired it
How it was made
What it became
It feels like a short documentary in one video.
WHY IT WORKS
It builds credibility instantly.
You’re not just showing a result.
You’re showing process, intention, and execution.
That depth is what keeps people watching.
HOW TO USE IT FOR YOUR BIZ
Show the journey behind a product or campaignHighlight your creative processUse it to launch something new with contextTurn one project into a full story Great for:Creative agenciesFashion & beauty brandsFoundersProduction teamsDTC brands
People trust what they understand.
