THE SOCIAL EDIT: SEPTEMBER 2026
Identity, obsession, and a lot of rhinestones.
One of our clients listed five things it refuses to do and got more saves than any product launch post that month. Another stuck gemstones on their hero product and the reel took off. And a third guessed exactly what kind of person follows their account and the comment section just said "how did you know."
September 2026 is leaning into personality, specificity, and a little bit of chaos. The formats winning right now are the ones that make people feel seen before they even finish reading.
Here are five worth using this month:
Bedazzle Everything
Different Personalities
Aholic
5 Things I Don't Do
Let Me GuessLET’S GET INTO THE TRENDS…
BEDAZZLE EVERYTHING
HERE’S HOW IT WORKS
Creators and brands are covering everyday objects, products, accessories, and themselves with colourful gemstones, charms, stickers, and crystals. A skincare bottle covered in rhinestones. A coffee cup with gem clusters. A phone case turned into a collector's piece. The more over-the-top, the better it performs.
WHY IT WORKS
Audiences are fatigued by clean, minimal, neutral everything. Colour, texture, and chaos are cutting through right now. This trend transforms a recognizable product into something people stop to look at twice, screenshot, and send to their group chat. Any original audio works and it requires no creator account.
HOW TO USE IT FOR YOUR BIZ
Pick your most recognizable product and bedazzle it. The contrast between the familiar object and the maximalist treatment is the whole joke and the whole hook.Use trending audio and keep the video short. The visual does the work. Let it.Great for:Beauty, skincare, makeup, fragrance, fashion, jewellery, accessories, haircare, nail art, any brand with a physical product worth showing off.
Minimalism had its moment. This month, more is more.
2. DIFFERENT PERSONALITIES
HERE’S HOW IT WORKS
Two people stand together while different objects are edited over their faces to represent their personalities. Matcha vs. iced coffee. Heels vs. sneakers. Bold lip vs. no-makeup look. The format is visual, immediate, and instantly shareable because everyone either identifies with one side or tags the person who does.
WHY IT WORKS
Identity content converts passive viewers into active participants. This trend makes personality visual in under two seconds. People do not just watch: they self-sort, tag the obvious person on the other side, and share it with everyone who will immediately get it.
HOW TO USE IT FOR YOUR BIZ
Map your product range or brand offerings onto two distinct personality types. The contrast should feel fun and recognizable, not forced.For product brands, use two of your own products or SKUs as the personality markers. The format becomes a product showcase without feeling like one.Great for:Beauty, fashion, skincare, food and beverage, accessories, wellness, fragrance, haircare, hospitality.
When the audience can see themselves in your content, they stop scrolling.
3. ___-AHOLIC
HERE’S HOW IT WORKS
Film a b-roll clip of yourself in your element: working, creating, moving, building. Then overlay text that names your obsession and adds "-aholic" to the end of it. Carouselaholic. Matchaaholic. Fabricaholic. The format is a one-word personality declaration that lands before the caption is even read.
WHY IT WORKS
One word carries more identity than a paragraph of brand copy ever will. The format works because it is immediate and confident. The b-roll gives it proof. The word gives it personality.HOW TO USE IT FOR YOUR BIZ
Pick the one thing your brand is genuinely obsessed with, not a generic descriptor. The more specific, the more it resonates.Use b-roll that shows the obsession in action, not just the product. The context makes the word land harder. Great for:Founders, personal brands, creators, food and beverage, beauty, wellness, any brand with a signature obsession.
One word can say more about your brand than a paragraph ever will.
4. 5 THINGS I DON'T DO
HERE’S HOW IT WORKS
A carousel or b-roll Reel with text overlay. Each slide or line names something common in your niche that you deliberately avoid. The contrast is the hook: everyone else does X, and you do not. That specificity is what makes people stop, save, and send it to someone who gets it.
WHY IT WORKS
In a feed where most brands sound the same, a confident list of what you refuse to do is a positioning statement disguised as a trend. It signals values without making an announcement about them, builds credibility, and filters your audience at the same time.
HOW TO USE IT FOR YOUR BIZ
List five things your industry normalizes that you actively push back on. Make them specific to your niche, not generic values statements.Lead with the most surprising or counterintuitive one. That is your hook and the reason someone keeps scrolling. Great for:Personal brands, agencies, service providers, founders, any brand with a clear point of view.
The most magnetic brands are not defined by what they do. They are defined by what they refuse to.
5. LET ME GUESS...
HERE’S HOW IT WORKS
A quick-fire list of hyper-specific traits, habits, or behaviours your ideal audience will instantly recognize in themselves. Not broad observations: exact, niche, slightly uncanny details that make someone stop and say "how did you know that about me?" The more specific, the harder it hits.
WHY IT WORKS
This format turns audience research into content. When someone reads a list that describes them with uncanny accuracy, the response is not just engagement. It is loyalty. Accounts that make their audience feel understood grow faster than accounts that just make great content.
HOW TO USE IT FOR YOUR BIZ
Write 6 to 8 statements that describe your ideal customer's specific habits, not their general traits. "Saves every home tour she sees" beats "loves interior design."Read your comments and DMs before writing the list. Your audience has already told you exactly what to say. Great for:Personal brands, service providers, niche product brands, founders, agencies, any brand with a specific target audience.
The most shareable content makes someone feel like it was made specifically for them.
